Women’s sports apparel: an unstoppable market segment

admin Comments 2 April 29, 2017

In 2018, the largest share in the global athletic apparel market was held by the men’s segment. However, with an annual rate of nearly 6% throughout 2019–2026.

Again, this is the market’s response to societal shifts.

In the early 1900’s, women’s sportswear, like women’s sports, was often limited, limiting, and designed to preserve the athlete’s “femininity,” as per the social norms of the era. Even when the sports apparel industry gave way to streetwear in the late 20th century, the styles were dominated by men’s fashion.

In the early 1900’s, women’s sportswear, like women’s sports, was often limited, limiting, and designed to preserve the athlete’s “femininity,” as per the social norms of the era. Even when the sports apparel industry gave way to streetwear in the late 20th century, the styles were dominated by men’s fashion.

Sportswear also known as Active-wear is the clothing which is suitable for wearing while taking exercises during sports time. These clothes are designed in such a way that it gives maximum comfort to the consumers during active period. It consists of separate pieces that may be “mixed and matched,” a merchandising term meaning that articles of clothing are designed to be coordinated in different combinations: trousers or shorts or skirts with shirts (either woven or knit, with or without collars, long-sleeved or short) and sweaters (either pullovers or cardigans) or jackets of a variety of sorts. The global market for sportswear is tremendously booming because of the rising participation in fitness and sports activities, among the people of all ages.

Active sports uniforms and clothing grew out of necessity. Players needed protection from bodily harm in contact sports like football, hockey, cricket etc.; they also needed to let the body breathe and enable it to move as easily and freely as possible while performing the sport. sportswear concerns the fashionable aspect of clothing for sport rather than the athletic. Comfort is the main reason for the influence of sportswear on every day and leisure wear. sportswear has other features such as durability, strength, stretch ability, elastic recovery, abrasion resistance, tear resistance, color fading, body odor resistance and UV resistance, which make sportswear irreplaceable for the consumers in sport purpose. Individual items such as jerseys, sweaters, and turtlenecks came directly out of active sports. Certain jackets also became linked with sports and therefore sportswear.

2 Comments

  • turkce

    February 13, 2021 at 9:40 pm / Reply

    Wow! Thank you! I always needed to write on my website something like that. Can I include a part of your post to my website? Odette Torrence Baumann

    • admin

      February 15, 2021 at 2:05 pm / Reply

      yes sir

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